Wednesday 26th September 2018

Wind Watch

Free report download: How important is your reputation?
By Adam Barber

A Word About Wind acted as an expert judge on the Renewables Reputation Index, which is a free 22-page special report produced by our sister business Tamarindo Communications. Tamarindo Group founder Adam Barber explains why brand strength is key for renewable supply chain firms and how to download your copy.

Perceptions of brand strength are not easy to quantify financially, but we all know that having a solid name in any industry is worth its weight in gold. And in a sector such as wind, a rapidly growing global business where there is often little time for project partners to get to know each other, reputation really is everything.

That is why in one of The Tamarindo Group’s businesses, the specialist renewable energy PR and communications agency Tamarindo Communications, we thought it was time to take a deeper look at the subject.

What’s more, we purposefully opted to steer clear of major original equipment manufacturers (OEMs), because when it comes to players such as Siemens Gamesa or Vestas then sales success is often a good proxy for reputation.

What interested us was the next tier of the industry: the companies that provide invaluable services to the renewable energy sector but would probably claim to be from other industries, be it consultancy, engineering, finance or shipping. It is here that the question of brand strength is particularly important.

A good consultancy or engineering, procurement and construction (EPC) contractor can make or break a project, yet these companies rarely have the opportunity to shine. Their achievements are all too often obscured by headlines around turbine supply deals or financing. So they have to work hard at establishing trust.

The extent to which they succeed is the subject of this report. Using a unique and rigorous methodology, we have sought to provide an objective measure of brand strength to names across the sector for the first time.
This report aims to serve as a benchmark to renewable supply chain marketers and a stimulus for companies to build their brands further. We intend to publish it on an annual basis and remain at your service to help improve perceptions of your brand in the future. You can download your free copy here.

We look forward to hearing from you.