PR, media relations and leveraged industry networking
As a boutique firm with a strong presence in the UK, the Nordics and Germany especially, Augusta & Co understood it needed external help to increase its visibility within new target territories like France and Spain. To support the launch of new offices in these markets – as well as build visibility further afield in Asia – Tamarindo carried out a targeted profiling campaign designed to help spearhead growth.
Working closely with the client, Tamarindo helped boost Augusta’s market presence in unfamiliar territory, securing media coverage not only in top-tier international publications such as Reuters and the Financial Times, but also in leading French and Spanish national papers including Le Monde and El Espanol.
Tamarindo helped Augusta & Co reach a new level of profile awareness in various regional markets by simply celebrating the firm’s advisory services.
Often financial and technical advisors take a back seat in media coverage around major M&A transactions taking place in the renewable energy market. Tamarindo sought to address this by ensuring that Augusta achieved suitable recognition for its work behind the scenes on renewable energy deals, while profiling the expertise of its senior team through market commentary opportunities with leading global energy and investment correspondents.
To strengthen Augusta & Co’s market recognition in Europe and further afield, Tamarindo also supported on the client’s direct marketing efforts, including targeted networking events, mailers and social media, specifically LinkedIn. Furthermore, Tamarindo worked closely with the client’s senior management to formulate and construct short Q&A’s and white papers on pressing market issues, generating leads and facilitating conversations with prospective clients.
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